about us

Man with arms crossed, wearing a gold chain and watch, smiles. In a room with red curtain.

Meet Rich

Mastermind Rich/MoneyBag Rich

As everything in life requires balance, Darryen "Rich" Richardson maintains two revolving alter-ego's; Mastermind Rich who engages in the studies of cognitive psychology & MoneyBag Rich who cements those teachings into modern day business.


Rich is an accomplished entrepreneur and mindset coach with a talent for turning visions into success stories. Blending situational teachings from growing up in the streets of New York, to developing structure and leadership in the Marine Corps, founded his first company in 2018 and since several others all amasing multi-six figure income thresholds while working with various industry names and professionals along the way such as: Hard Rock Stadium, Emilio Estefan, Morgan Freeman, Rolling Loud, SXSW, National Black Farmers Association, Burna Boy, DJ Khaled, Tory Lanez, 100BMOA and more.

With mindset contributions to local businesses and mentees, his guidance is responsible for generating a staggering 10 million + in revenue for their respective industries over time. With Toyota as one of his prominent clients, he has demonstrated an adeptness in coaching both startups and established enterprises alike. His approach particularly resonates with individuals from challenging environments as a reflection of his own journey.


Through his Attractive Mindset podcast, Rich empowers listeners to overcome their limiting beliefs and instill foundational systems that pave the way for sustained personal and professional growth.